Category Archives: blog

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Game Marketing: What do the customers want?

21-01-2012

When starting out in the creation of a new games business, you have to ask what games should we make? The first place to look is Google Trends (here) which is a great source of real information about the users searches within google. 1. What platforms would people like a...

The App Stores – Analysis

17-01-2012

The two largest game market places are Google Android Marketplace and Apple’s App Store with 87,785 and 95,324 active games respectively each. Apple has around 77,000 publisher or developers providing games and has sold over 10 billion apps since its creation in 2008. These two market places make around $1.9 billion...

Gamification for your Brand

15-01-2012

Gamification is the use of game design techniques to solve problems and engage an audiences. The gamification of entertainment has been growing significantly over the past few years. Similar to how individuals check into physical locations with services such as Foursquare & Gowalla, now it is possible to check into...