Appsworld, the leading multi platform developer’s event, is now in it’s fourth year. On the 22nd and 23rd of October, the event will host luminaries of the industry, such as Steve Wozniak, the co founder of Apple, and Trip Hawkins, the founder of EA. It promises to be an essential gathering for experienced and new developers alike, where knowledge can be shared and new software demonstrated.
It would be expected that most of the attendees would be games developers, looking to make the next big smartphone game. However, reading through the speakers list brings up some surprising companies. Why are asos, the clothing website, there? Or McDonalds? Or Tesco? This shows that these are companies who are using app technology in new and exciting ways. Just how is the technology being used now by this year’s speakers? (All apps mentioned are linked by company name).
Several fast food companies, such as McDonalds, Starbucks, and Subway, are increasingly using app technology to interact with their customers. McDonald’s use the app to deliver nutritional information about their menu and information about their locations, but also for more direct communication with the user. They are currently running a competition via the app for users to win a free iced frappe when they upload their very own advert.
The Starbucks app, on the other hand, actually acts as a digital stand in for the Starbucks Card. Using this, customers can transfer funds to the card, pay for their goods and automatically log ‘Stars’ in their rewards system. Doing so creates a ‘one stop shop’ for Starbucks customers.
The TV apps represented at Appsworld all offer services allowing users to watch their programming on demand, which is a huge step forward in the technology and the way we watch TV. The BBC iPlayer app is one of several services the BBC offer, alongside their News and Weather apps.
However, other players are taking the technology one step further. Sky offer a Sky+ app, allowing Sky users to remotely manage their recorded shows on their phone, as well as wifi app that allows users to use their service on the go, and their own betting app. ITV offer a unique service, where several of their own shows, such as Britain’s Got Talent, The Cube, and The Only Way is Essex have their own dedicated apps. These are a new way of getting viewers involved with their shows, and an interesting use of the technology.
There are a plethora of stores that are now embracing app technology as another marketplace for their wares. asos, Argos and Tesco all have apps allowing their customers to shop their phone, with Tesco also developing the technology to allow customers to use the phone as a Clubcard, in much the same way as Starbucks are doing. However, The North Face have taken advantage of the technology to create Snow Report. This app is designed with ski enthusiasts in mind, telling them where the best ‘powder’ is, and updating them on the resorts with the best current conditions.
The advances in entertainment that have been made in app technology are simply too numerous to describe, but there are two interesting examples on the Appsworld speakers list. The first is Shazam, an app that ‘listens’ to any music that the user holds their phone up to, telling the track name and artist. It also allows them to buy the track directly from the app. This is a prime example of the technology solving a problem we didn’t even know we had.
The second is Disney. They have several apps and games, mostly related to their cinema releases (although they were the company behind the hit game Where’s My Water?). They are now experimenting with the technology to create ‘Second Screen’ screenings of their classic films, allowing viewers to interact with each other and play games and quizzes as they watch.
There’s plenty of exciting things happening in the app development field, as this by no means exhaustive list proves. Anyone attending Appsworld will surely come away with hundreds of ideas as to where to take the technology next,.
Dojit Games will be in attendance at Appsworld this year, so if you see us please come and say hi! We’ve been working on our own technology, Dojit Notify, which will help developers use push notification technology more effectively to really connect with their users. See you there!