Mobile Monday Birmingham

Mobile Monday Birmingham Business Apps


Last monday, dojit’s CEO hosted Mobile Monday Birmingham at Birmingham Science Park. The theme was Business Applications and attracted five amazing speakers.

  • James Pursey – Co-Founder – Sales & Marketing Director – Sorted
  • Ian Weatherhogg – Chief Technical Officer –  Refractiv
  • Felix Clark – Co-Counder – theappsworks
  • Andrew Steele – Product Manager, Journey Planning – Jeppesen, A Boeing Company
  • David Gill – Evolve-u

This time we had NACUE stream the session and provide it to students via its VHUB.


Direction or Momentum?

The dojit CEO, Dr. David Bozward was listening to Gordon Lord at a breakfast talk at Birmingham Science Park, when Gordon asked the question : Is it more important to have Direction or Momentum? He stated in his view it was momentum, and as a coach he could develop someone’s direction if they was moving forward. However no momentum is hard to direct.

This got me thinking about business and my own startups. Sometimes its difficult to see if we have any direction and the momentum is all but gone from our sails. Being in a start-up is about getting thousands of things done to achieve one step forward. Sometimes in the dark.

I have always looked at developing businesses which could be faster than others in the market. Software is very hard to patent and therefore the fastest product to market with an innovation gains some market share, do this over an over again and this generates a loyalty, a brand loyalty which many companies would only dream of. It also forces me and my business, to constantly innovate the technology, business model and also the customer proposition. This also ensure we are lean and mindful of our competition.

To do this, I think of my products as they were t-shirts, when every T-shirt is made of the same cloth, but its about the design and how that design gains empathy with the buyer. Why would want to sell only one t-shirt to a person? No one (very little people, anyway) buys the same t-shirt twice, so you must be constantly designing new designs, understanding you target demographic, the up coming trends and hype which you can use to ensure your products benefit from the free marketing and attraction. The portfolio of design capture a market presence which attract browsers, then buyers who virally market your products by simply wearing your t-shirts.

No business knows the direction these trends will take them. Being on trend with a large enough market is the only important factor that ensures growth and success in the t-shirt business.  It’s a design numbers game.

So I have spent the first six months of 2012, getting a business with no direction and no momentum (a bootstrapped start-up) to a place where it has we have 10 brilliant people creating, new game titles, new brands, building associated products and services which people throughout the world will play, interact and engage with for many years to come.

Now all I need is a little more momentum towards the direction of launching one of our titles for me to say we finally have true business momentum. I guess then we can look at the direction travelled and ask if we need to pivot.

David Bozward


Chicken Strike wins Games Jam

A team of students at The University of Hertfordshire won Dojit’s first Game Jam.

The team developed the concept and pitched the game during an evening session at the NACUE Create @nacuecreate InSight event. The winning team came up with a game titled “Chicken Strike” whereby a farmer needs to collect chicken eggs from a disgruntled chicken.


Mobile Monday Birmingham – Mobile Gaming

We have a great response to the up coming Mobile Monday Birmingham Mobile Gaming event which is being held on the 30th April with over 100 delegates already registered.

The delegate list reads like a who who of mobile games in the midlands –

Mobile Monday Birmingham has only be running since January 2012 and the about of people who have come forward to attend the events has been very encouraging.  Looking forward to being part of a great network of mobile entrepreneurs and developers.

Launch – Meet the Press

As a start-up one of the great opportunities is finding out what the press want and more importantly knowing how to deal with them. The three key points made were:

  • relationship is most important
  • become a part of the community
  • storytelling in digital pr is a must

The final session was a panel discussion with Matt Martin, Keith Stuart, Alex Wiltshire, Colin MacDonald and  Keith Andrew with Jo Twist chairing.



They all talked about how the development diary is important, knowing the story around the company and also finding the marketing angle is their sweet spot.

Great event held as part of