Push notifications are fast becoming an integral part of the mobile app market. They are instant notifications about an app or game that are sent directly to a user’s phone, allowing them to instantly respond to the alert. Push notifications can be used for a variety of things, such as alerts about a nearby fast food restaurant’s special offers, or to update the user on their favourite football team’s score. They are an exciting addition to the developer’s toolbox, allowing them more options when trying to keep their users engaged with their app.
So, why should your app include push notifications? Would they not just annoy the user?
Used correctly, push notifications are discreet and useful, displaying much like a text message alert. That way, the user can respond to them in their own time, but will know there’s an alert waiting for them. Also, good apps let the user control exactly what notifications are sent to them and when, allowing for a highly personalised service. Because push notifications are permission based, the user isn’t bombarded with useless information, instead receiving the information that is relevant to them when they want. They can be an incredibly useful feature of most apps when implemented correctly.
In turn, push notifications benefit the developer as they are a quick and simple way to contact the user with relevant information. They can be used to deliver unique content, information about offers and deals, and as a cheap and simple way to advertise your wares. Also, notifications can be used to lure back users who may have disengaged with the app in question.
There are a few drawbacks to the system, however. Giving the user the power to choose which notifications they receive means that your reach is limited to those who do receive them. Push notifications cannot only the arm of your mobile marketing plan, but they can be a useful part of it.
So, how do you get the most out of your push notifications?
Firstly, as mentioned before, give the user control. Nothing will turn a user off more than being bombarded with messages they cannot turn off. Let them pick and choose what they want, and they will receive the service they desire from your app, improving satisfaction with it.
Next, be generous with what you give out with your notifications. Reward your regular users, depending on what your app does this could mean sending out money off offers, early access to goods and services, or power ups for games.
Also, be timely in what you send out. It’s no good sending out a fantastic offer through push notification if your user is likely to be asleep! Tailor you notifications to be sent out at good times for your users. For example, an offer for delivery pizza could be best be sent out on a Friday afternoon, while users may be planning their weekends.
Of course, tailoring your notification service this way can be time consuming. Services such as Dojit Notify allow the developer access to a simple interface that controls exactly when, where and how their users are sent push notifications, making the process much more streamlined.
Dojit Notify includes systems to allow you to personalise your notifications to a high level, targeting specific users with rewards just for them. It also allows you to control factors such as time notifications are sent out. The system even collects data for you to use in creating more content or better notifications for your app.
In short, push notifications are becoming an important part of the app market. When used effectively, they can be a huge help towards making your app a roaring success!