Let’s Check In With Pokemon Go

So Pokemon Go has been around since the summer, and we’ve seen the user numbers rise and then fall sharply since it’s release. There’s many online sources that are crowing about how Niantic didn’t interact with their customers and now the app is ‘dying’, but there’s a lot of evidence to say that Pokemon Go is going to be around for a while yet. Here’s how it’s faring, and what we might be able to expect from them in the future.

There’s no denying that Pokemon Go has lost users since it was released. Monthly active users for the app dropped from 50.2 million in August to 32.4 million in September. That’s a huge drop, no matter which way you slice it.

However, there’s several factors at play in this. First of all, all app developers know that they’re going to see a decline in their user base after the first spurt of downloads. Even heavy hitters like Candy Crush Saga and Angry Birds saw a drop in users, despite lucrative TV ads and promotion. Niantic will have known this would happen, and would have planned for it.

Plus, we have to remember all the hype around the release last summer. Pokemon is a huge brand that’s beloved by thousands of people all over the world. This was the first app that Nintendo had brought out for one of their brands, and it tapped into a real want of the fan base. Who wouldn’t want to play the role of the Pokemon Trainer, travelling in the real world to catch them all?

There’s also the time of year to consider. The summer was great for younger players, who could take advantage of the summer holidays to play and enjoy the app. Now that school is well and truly back in session, and the colder weather is here, people are understandably going to spend less time outside playing Pokemon Go.

Despite this news, there’s still plenty of life left in the app. As the stats currently stand, Pokemon Go is still on 1 in 10 phones, which is an incredible number. Niantic are hard at work pushing out updates every few weeks, breathing new life. Arguably, they’ve been a bit slow with some updates, but now they seem to have hit their stride.

More recent updates include a ‘buddy system’ which lets you walk with a Pokemon and have them find candies so you can evolve them. There’s also the introduction of the Ditto, which can show up whenever you catch any Pokemon. The best improvement that has been made, arguably, is their new reward system. If you log in every day and catch a Pokemon or hit a Pokestop (or both!), you get bigger and bigger bonuses.

No matter how far the numbers have dropped, there’s still plenty of people out there who are still playing Pokemon Go. It seems as though it’s going to be around for some time to come.

Posted in Blog & News.