So, What Makes Pokemon Go Just So Ridiculously Popular?

So, no matter how hard you try and get away from it, Pokemon Go is here to stay. With the summer holidays now in full force, you’ve probably seen kids (and their parents) out in the streets, on the hunt for those elusive pocket monsters. So, just how popular has the game become?

According to recent data, it’s more popular than sliced bread, and that’s putting it lightly. Survey Monkey polled Pokemon Go users to find out what made them tick, and found some surprising results. The game is installed on over 5% of Android phones, which doesn’t sound like a lot until you realise that Tinder, the hyper popular dating app, is only on 2% of them. The app is pulling in $0.25 per user every day, which means that right now, it’s making more than Candy Crush Saga. In fact, more people are using Pokemon Go than they’re using Facebook on their phones.

So, it sounds like everyone and their dog (literally) is playing Pokemon Go. Just what is it that’s captured everyone’s imagination?

In short, it’s because it’s a truly unique game. Developer Niantic Labs created Ingress before it, which was another GPS based game, but Pokemon Go is just something else entirely. It uses augmented reality in a way that hasn’t really been used before, and in doing so has found a way that everyone can interact with it.

The really clever thing about the app is that it combines this new and exciting gameplay with established and beloved characters. There are adults who grew up with Pokemon, and love the opportunity to get to play with them again. Parents are enjoying the fact that they can play with their children, and kids love the idea of playing the role of Pokemon Master.

So, what can app developers learn from the popularity of the app? It’s incredibly rare for an app to take off the way Pokemon Go has, so it’s hard to predict. However, we can see how the game affects its users and extrapolate from there.

The biggest thing about the app is the way it has brought people together. Many apps sell themselves as social networks or dating apps, but really, none of them have been able to touch Pokemon Go. It seems that the combination of collecting the Pokemon and going out into the neighbourhood has made people come together in a way they never have before.

Do you have an idea for an app that could do something similar? This may be the time to get working on it. App users have discovered that the combination of gaming and exploration has a positive effect on their lives, so if you can add something new, now is the time to get it out there.

Posted in Blog & News.