Seeing Ian Livingston was a revelation for me personally. It was the catalyst to me wanting to join dojit games and make a dent in the universe. To do something positive, to create games which add value, which teach things, which change the world and mind of the player – even if only for a minute.
I don’t know if Ian had such dreams when they started with Fighting Fantasy or with Games Workshop or even with Lara Croft and Edios studios – but I do know he has a massive passion for what gaming itself (as an industry) will do for the UK economy and for society in general.
To read more about it – I would suggest you read Gen Next – which outlines some great ideas on how the government can help the gaming industry which is set to contribute just under 1 billion to GDP in 2013 and has the potential of turning over more revenue than filming and music combined for the UK.
And yet when do you hear such news? Ian’s rally cry is around this. And an inspiration to all of us involved in UK mobile gaming development. His points are two fold – both which ring home true for dojit.
One, education is all important. Not just stealth education through the gamifaction of education (which we as a company are doing with titles like Soccer Zillionaire) but also hand on skills education of the next generation. As Ian put it – “We are teaching people how to read but not how to write.” It is this writing which is essential for the growth of mobile gaming development in the UK.
We know this at dojit games and therefore try to give as many interns positions as possible. We give them the hand ons training in a work environment to work on real projects they need. With dojit you will make real games, you will make a difference. BUT we cannot make interns know about coding, about programming, about UX – this is the job of universities, of schools and of the government to get such coding into the curriculum.
His other point – branches into five sub points – all worth covering – as important to the mobile gaming industry as well as the more traditional gaming industries which Ian’s Lara Coft was born from. This is what Ian called the 5 P’s. Perception, Pipes, Property, Pounds and People.
I will go through those more relevant to dojit for speed and ease. The three takeaways for me are:
Having to change the instant though and public view of computer games as just Grand Theft Auto (but we should be proud of that too…) but more into the worlds of social, casual, and positive gaming experiences. Something we do here at dojit – and so our successes will help this process. As will the success of
With gaming bringing in more money into the UK than film and music combined we can make a very solid case for more funding. Not just for individual companies like dojit, but for collaboration projects and for the gamifaction of new areas where we might see instant returns like health or education. Some in roads are already being made with organisations like Creative England and their £250,000 fund into health apps in March 2013.
Gaming companies also need the people with the right skills for the job, not just the technical people who make great code, but those softer skills in social media, in mobile marketing, in UX design, in the things that made games like Angry Birds and Clash of Clans such successes. We need people with passion for games – something we have hear at dojit games. Want to join us?