As a start-up one of the great opportunities is finding out what the press want and more importantly knowing how to deal with them. The three key points made were:
- relationship is most important
- become a part of the community
- storytelling in digital pr is a must
The final session was a panel discussion with Matt Martin, Keith Stuart, Alex Wiltshire, Colin MacDonald and Keith Andrew with Jo Twist chairing.
They all talked about how the development diary is important, knowing the story around the company and also finding the marketing angle is their sweet spot.
Great event held as part of http://launchconference.co.uk/