Questions is, does Social Media in Gaming Industry have any influence ? We earlier reported on DRM and its positives and negatives for the industry. Looks like the hashtag campaigned worked…
A few days ago, Microsoft announced that they are changes its DRM policies. In other words, doing a complete 180 on what they told us is the future of entertainment.
Don Mattrick the President of Interactive Entertainment Business at Microsoft took to their website to announce that they listened to you, us, about used games and how important it is to lend, share and resell games. They are also doing away with the Xbox One always needing to be online, enabling you to play your games offline in a remote location where there is no Internet connection. It will only require one time system setup when you first get your console. There was much rejoicing on the internet! Giantbomb.com got three time the more traffic then they did during the E3 press conferences, they were one of the first to break the news.
Something like his has never happened in the Video Game industry. Sony in 2005 had a massive backlash from the gaming community about the price of the PlayStation 3 being too high and questioning the importance of Blu Ray, but Sony stuck to its guns and slowly gained a loyal following, especially in Europe with PlayStation 3 outselling the Xbox 360. But also Social media was not the beast it is at the moment at that time, Facebook was used in colleges and Twitter was not launched.
Do places like Twitter, Facebook and websites like NeoGaf and Reddit have a major influence on the gaming industry? Soon after Microsoft announced its strict DRM policy, a thread on on NeoGaf was created, urging people to tweet and retweet the ‘hash tag’ #PS4NoDRM urging Sony to not adopt the same polices. Come Sony E3 keynote, they announced they will not be supporting the same policies and the audience erupted with cheers.
Some people in the industry rejected that the hashtag campaign and the outrage on forums had influenced Microsoft back track, more blaming the lack of pre order’s compared to the PlayStation 4. But Adam Boyes the Head of Publisher Relations at Sony had said on the Giant Bomb’s E3 coverage that they had listen to the hashtag campaign and the forum thread on Neogaf.
We think at the end of the day consumer’s won. Microsoft’s Xbox One’s policy was very anti consumer, and would have hurt them in the long run as bulk of their player base would choose its competitor in PlayStation 4 and the Nintendo Wii U which also does not adopt these policy.
Long live Social Media in Gaming Industry